Selling Your CV. Marketing Yourself To Potential Employers

By Glenn Hughes

Having a professional CV is not in itself enough to get you the job you need. Clearly it is no good to anyone if you have the best CV in the world and nobody knows about you. If you are starting the job hunting process, perhaps if you have just been made redundant, this brief article is for you

Your CV is a selling document so the principles of good selling practice apply equally. Remember the old lesson about features and benefits? Bland facts in your CV won't sell you, achievements will see the befit to that organisation of employing you. The employer needs to see the benefit to themselves of employing you- show that through your achievements

Many people simply do not know that CV distribution services companies exist. They certainly do, and more importantly, some of them work extremely effectively. We have looked at the majority of them and found CV Trumpet to be the most effective company that operates this service. They can get your CV in to the right hands very quickly- very useful if you are just starting the job hunting process. Go to our website and look up the section on CV distribution

If you want to target companies to work for from within a particular industry, it may be worth you considering the purchase of company information. Many businesses use this method to gain new customers and you may find it useful to target sector specific businesses. Kompass is the largest of this sort of business but a quick internet search for business mailing lists may prove helpful to you

Focusing your cover letter on your personal achievements can lift you to the top of the pile. Include a cover letter with all speculative and specific job applications. Lazy people will tend to just include their CV- make your application stand out

Spelling a persons name correctly is an often overlooked but very essential part of the process of marketing your CV. Making a phone call to the personnel department to find out the correct name, address and job title of the person responsible for recruiting is an old fashioned but very necessary courtesy. HR departments are usually small places, people talk to each other all the time and your diligence and courtesy will not go unnoticed

The most powerful source of recommendation that exists is that of word of mouth. Let every one of your Friends and family know that you are looking for work. Harness the power of online social networking sites like Facebook and Lindedin. You really do not now how powerful that this can be until you put some sustained effort into this. Most people are only too glad to help you out. They need though to know that you are looking for work- tell them! - 30535

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